The levels covering the product offered by the KQ are: 1)Core level; This level covers the intangible benefits of the company and its product to the customers´.
2)Actual level; This level covers the actual brandname of the company. KQ is among the prominent airline covering several countries making itself famous both within and outside africa.
3) Augmented level; This level covers the after sale services offered by the company to the customers. The services includes warrant on the customers lost luggage,and quality services while on board.
Product line of the company: The company deals mainly with one line of product being both the local and international transport services offered to the customers. The product line will in turn dictate the product mix of the company hence its product will also be limited to the transport service offered by the company.
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