At any cost

Price is the main factor that determines the sales of an airline. The product being fligt service is determined by the market factors.
The pricing of KQ is thus determined by the competing airlines like the Tanzanian airline and international airlines like the american airline and the british airline.
Kenya airways thus bases its prices on the market situation with its prices being slighly below or above the prevailing market prices.
-Optional product pricing is one of the pricing strategy applied by Kenya airways. This is done by charging the extras such as guranteeing a window seat or reserving a raw of seats next to each other.