Marketing enviroment

Company: KENYA AIRWAYS.
Kenya airways is among the prosperous company's in Kenya offering both international and regional transport for both people and goods.
Its product is: Transport service.
It is said to be the pride of Africa and i like it most, for instance i would prefer to travel by it other than the foreign airlines. Mainly because i always feel at home while traveling by it. Especially in terms of their services, e.g Kenyan food as well as the foreign food offered to the passengers are always readily available.

Macro enviromental factors affecting its operation.
-Political forces: Politicians are the main customers of the company and also the main investors. Most of them by shares in the company mainly because of its success and hence they always set laws that favour the company for instance the tax paid by the company to the government. They will always ensure that the company gets full support from the government in terms of funds for the re-innovation and maintainance of its runways and also its expansion by the gorvenment.

Micro enviromental factors affecting its operation
-Competitive forces: Competition from other airlines affects the profits of the company. Large established airlines from stable countries offer lower prices which in turn affects the profit margin of the company.
-Technological forces: This affects the company both positively and negatively. On the positive side, technology has easen the operation of the company. The fact that everything can be done online nowadays saves time both to the customers and to the company. On the other side, lower technology in third countries like Kenya itself hinders the operation of the company. This countries are not well accessed with internet hence time wastage for both the company and the customers. Advertisements like cheaper fares for different seasons mainly done through the airlines website may not reach the people appropriately in this countries.