I was hit

Consumer market is defined as all the individuals who buy goods and services for their own consumption.
For any company to prosper it must know who the real cunsumers in the market are. It should then consider the social,cultural and psychological factors which deal directly with the consumer behaviour.
Promotional mix:For a company to carry out a good promotional mix it must have the characteristics of adoption of a new product into the market i.e
-Awareness
-Interest
-Evaluation
-Trial
-Adoption.

It can as well play a role of promotional mix by practicing 4Ps of marketing i.e product, place, promotion, and pricing.