Relationships

Customer relationship development is the intergration of sales, marketing, service and support strategy, process, people and technolgy to improve customer focus, understanding, interaction and mutual results.

Customer relationship management can be dealt with under the following categories:
-collaborative: Its much like self service i.e there is no service representatives.
Analytical:This deals with the collection of the customers views on the services which can be used to improve the company's services in the future
-Operational: Its much the opposite of collaborative in that service representatives will always be there,to offer the service.

For instance, there was a day here at school in the restaurant when we were requsted to fill some form concerning the meals and services offered by the restaurant to the students.

Technology can as well be used to retain customer relationships. For instance a company may design a site on its web page where customers can give their views and how they would wish to get their services.