People as competitive tool

The main objective of internal marketing is to attract suitable staff members as contact personnel and to managerial positions, to have high retention rate among the co-workers.
Kenya airways can thus realise these by offering attractive facilities and may be even giving awards to its personnel. Aviation being a competitive sector with shortage of personnel i.e pilots and even the engineers, needs a well organised internal marketing for the airline to maintain its position in the market.
Custommer service: This refers to attention and assistance given to the customers by the company. This may involve advice and response to their questions.
The internal customers include government officials such as the ministers, students and business people. While the external customers comprise of the tourists, business people and foreign students.